NBC brings in Madonna to put sizzle in new season
Fri Jul 21, 2:54 PM ET
NBC on Friday said it plans to air a two-hour concert by global pop star Madonna this November as it struggles to climb from the basement of U.S. television ratings.
"Madonna: The Confessions Tour Live," is being taped this summer in London's Wembley Stadium, and will feature songs from the Material Girl's CD, "Confessions On a Dance Floor."
The pop singer's shows are notorious for their sexual content, and NBC said it will tape the concert and pick which songs and dances to edit from the network's broadcast.
"She is going to do her show, and we will decide which numbers are in the (TV special) and which are not, and that is whole numbers. We are not going to make piecemeal edits," Kevin Reilly, president of NBC Entertainment, told a gathering of TV critics.
NBC is mired in fourth place in viewership ratings among the four major U.S. broadcast networks, including ABC, CBS and Fox, and ratings success is critical for boosting advertising revenue. The Madonna special is expected to lure audiences who then may return to NBC to watch new shows.
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